Apple's iPhone 6s could learn a thing or two from the Samsung Galaxy S7...
It doesn't take a genius to figure out, with just a cursory glance, who the two key players in the mobile industry are; Apple and Samsung. It's been the case for quite some time, though many thought, rather sensibly, that based on Samsung's declining performance in the last two years the firm's heyday was over, Apple was coming out on top, and some other usurper would emerge to take the top spot in the Android space. Not so, it seems. Apple is far from out for the count, but it's true that times are changing for the company after the poorest performing quarter since anyone can remember in Q1 2016.
During that same quarter, Samsung has managed to reclaim its former glory and pull itself out of a slump, with the firm selling Galaxy S7 handsets like hotcakes, pleasing analysts and shareholders no end. So we have returned, more or less, to the status quo of the major opponents being Samsung and Apple, the balance has shifted ever so slightly, but crucially these two are the ones to watch.
This trend has continued well into 2016, however, with Samsung once again pulling ahead of Apple. In the US, the Galaxy S7 and Galaxy S7 Plus account for 16% of all US smartphones sales, while the iPhone 6s and iPhone 6s Plus took 14.6%.
Granted, there’s not much in it — but Apple is still reeling for its Q1 results, where iPhone shipments declined for the first time EVER, so this latest victory by Samsung will not be viewed positively within Apple HQ.
I”n the three months ending May 2016,” said Kanter World Panel, “Samsung accounted for 37% of smartphone sales and Apple 29%. However, sales of their respective flagship models reveal a much closer competition, with the Galaxy S7/S7 Edge accounting for 16% of sales and the iPhone 6s/6s Plus at 14.6%.
“What’s more, when we look at where these purchases are coming from, just 5% of Samsung purchases came from those switching away from Apple, while 14% of Apple purchasers came from those switching away from Samsung.
“In both cases, the majority of sales came from customers repurchasing and upgrading within their preferred brand. Among those intending to change devices within the next year, 88% of current Apple users and 86% of current Samsung users intend to stay loyal.”
The duo have had an interesting history and a complex relationship though, it isn't as simple as just being sworn enemies. On the one hand, there's been plenty of animosity, Samsung and Apple are the two nearest and most direct rivals in the mobile space, and Samsung is Apple's biggest threat from the world of Android. The pair have had plenty of legal battles across the globe usually focusing on key smartphone features, technologies or design styles
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